What is Augmented Reality (AR) Technology?
Augmented Reality or AR is the same as the name sounds like. It is a technology to showcase an enhanced version of real physical world. AR let us see the real-life environment right in front of us — trees swaying in the park, dogs chasing balls, kids playing soccer — with a digital augmentation overlaid on it.
It is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. Basically, we design for digital elements to appear over real.
Now a days, it is a growing trend among companies involved in mobile computing and business applications.
Let’s understand it with few examples:
A mobile game app Pokemon Go was released in 2016 which quickly became inescapable sensation. Pokémon GO is noteworthy, a GPS-oriented app that “inserts” Pokémon characters into users’ environments so users can find and capture them on device screens.
Google SkyMap is another well-known AR app. It overlays information about constellations, planets and more as you point the camera of your smartphone or tablet toward the sky.
During Cricket/Football games, broadcasters use AR to draw lines on the field to illustrate and analyze plays.
Military fighter pilots see an AR projection of their altitude, speed, and other data on their helmet visor, which means they don’t need to waste focus by glancing down to see them.
We have also used the same technology to come up with the best learning app for kids “Preschoolify”.